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Amazon Jumps Past Apple and Google to Become World’s Most Valuable Brand

Amazon Jumps Past Apple and Google to Become World’s Most Valuable Brand

The BrandZ Top 100 Most Valuable Global Brand ranking 2019 is out (PDF), and Amazon has risen to the top of the rankings, surpassing both Apple and Google.

The e-commerce giant saw its brand value rise to $315.5 billion, beating second-placed Apple’s $309.5 billion evaluation and Google’s $309 billion in third. While Apple’s brand value saw a 3% rise over last year, Google saw a 2% rise. However Amazon scored a whopping 52% gain.