Facebook is planning to merge chat features across Instagram, Messenger, and WhatsApp
In an ambitious plan that will reportedly involve thousands of engineers, Facebook is embarking on a new initiative designed to integrate the messaging services across Instagram, WhatsApp, and of course, Facebook Messenger. Originally brought to light via The New York Times, the overarching goal is to allow users from any of the above platforms to chat with each other. So, for example, a Facebook user would be able to engage in a chat with someone on Instagram who doesn’t even have a Facebook account.
The plan is reportedly being spearheaded by Facebook CEO Mark Zuckerberg who, in typical fashion, is always on the lookout for ways to increase user engagement and prevent users from drifting off to other social networking platforms. At this point, it remains unclear how the cross-platform chat functionality would operate, but hopefully Facebook will be able to keep it relatively simple.