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How worried is Netflix about Apple getting into streaming TV? Not very

How worried is Netflix about Apple getting into streaming TV? Not very

Though Netflix undoubtedly dominates the TV streaming landscape these days, the company continues to face increased competition from the likes of Hulu, HBO, Amazon, and — perhaps in a few months — Apple. As crazy as it sounds, Apple is dead serious about getting into the original content game, with the company a few years ago hiring former Sony execs Jamie Erlicht and Zack Van Amburg to spearhead the company’s video efforts. What’s more, Apple has plenty of cash to play around with and has already spent a lot of money acquiring a decent amount of original content from a slew of big names.

With Apple poised to get into the streaming space, it’s only natural to wonder if Netflix is the least bit concerned. As it turns out, Netflix seemingly couldn’t care less. And with good reason, there’s mounting evidence that Apple’s TV initiative is disjointed with no clear overarching strategy. At this point, it remains unclear when Apple will start streaming original content (March 2019 is the current rumor) and it also remains unclear how users will access said content. Our best guess is that Apple will bundle its original content with Apple Music.