MoviePass reveals new monthly plans for 2019, and they’re not good
Following what was one of the most drastic (and unsurprising) collapses in recent memory, MoviePass has a plan. In fact, as part of its attempt to return to relevance in 2019, the movie subscription service will debut three new, slightly more expensive plans that it feels are both of interest to consumers and sustainable for business.
The trouble started when MoviePass lowered the price for its “unlimited” plan down to $9.99 a month. This allowed subscribers to see a movie a day for less than what it costs to buy a single ticket in most markets. Millions signed up, but the plan just wasn’t viable. After a series of disasters, MoviePass dumped its unlimited plan and moved everyone over to a $9.95 a month plan that offers subscribers just three movies a month.