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Report: The number of people who are fine with paying app subscriptions is growing

Report: The number of people who are fine with paying app subscriptions is growing

Apple has been making a big deal lately out of the company’s shift toward being increasingly driven by services and subscriptions, and new data from the 2018 Mobile App Engagement Index makes it clear that such a shift is happening at a great time. The key takeaway from the data, which comes from the mobile app marketing firm Liftoff and mobile engagement platform Leanplum, is that while users once might have hesitated about paying for mobile app subscriptions except for some must-haves, that appears to be changing.

According to the index, mobile subscription app engagement globally, as measured by the conversation rates of people installing and eventually paying subscriptions for apps, has grown 32 percent this year compared to 2017.