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Samsung couldn’t wait for next week’s Unpacked event to announce new retail plans

Samsung couldn’t wait for next week’s Unpacked event to announce new retail plans

In response to what it says is customer demand for more places where they can experiment with and get a first hand-look at new products, Samsung has announced it’s going to be opening three retail stores around the US next week, on the same day as the company holds its Galaxy Unpacked 2019 event.

The move, Samsung explained in an announcement about the stores, also builds on related efforts like Samsung organizing pop-up locations around the country that let people experiment with VR-related and other gadgets. The company also opened its immersive Samsung 837 facility — which the South Korea-based giant has described as a kind of playground for new technology — in New York City’s Meatpacking District. Now, it’s time for something more.