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Spotify matches Apple Music with a three-month free trial of Premium

Spotify matches Apple Music with a three-month free trial of Premium

Spotify remains the biggest music streaming service on the planet, but, at least in the United States, Apple Music is hot on its tail. One of the reasons why Apple was able to grow its market share so quickly was undoubtedly the three-month free trial that Apple opened up to iOS users when the service launched. Conversion rates were subsequently much higher for Apple Music, but Spotify is finally ready to fight fire with fire.

In a news post on Thursday, Spotify announced that it has tripled its free trial to match Apple Music, giving new users 90 days to try out the service before asking them to pay for Premium. You are only eligible if you haven’t signed up for a Spotify Premium trial before, but this is not a limited-time deal. It’s the new normal.