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Spotify might let free users skip any ad, even though it needs all the ad revenue it can get

Spotify might let free users skip any ad, even though it needs all the ad revenue it can get

Spotify is dependent on the revenue it gets from subscribers and, for all of you moochers who don’t pay anything, the ads that the music streaming giant forces you to listen to on the free tier. Which is why it might sound counterintuitive, on first blush, for the company to be trying this as an experiment — letting you, well, skip any ad you want, which gets you back listening to music faster.

That’s exactly what Spotify started testing last month, however, a test currently exclusive to Australia and includes letting free tier users skip any audio and video ad that annoys them or that they just flat-out don’t want to listen to. Spotify’s hope is that the company ends up with a way to better personalize your experience on the service, but – okay, that’s the company line.