Stunning Display on a Phone Doesn’t Mean It Has To Be Expensive
Today, the functionality of smartphones has increased greatly and these technological devices are intrusively becoming part of our everyday lives. Smartphone users admit their devices are not simply for personal use only. Nowadays, people depend on smartphones to do everything. They wake us up, turn our lights on, use to navigate transport, and even diagnose car engine problems.
The world’s mobile revolution is drastically changing and unveiling new opportunities for a wide range of industries that expand beyond Telecom service providers and manufacturers of mobile hardware and software. The way things are looking out, major sectors are set to harness the power of modern smartphone technology. From media to entertainment, social media, on-hand financial services, healthcare services, transportation, education, fitness, and security services, amongst others; all these avenues will benefit greatly from the reliance of smartphones.
Even though smartphones were once perceived as a luxury, many people would get concerned about forgetting their phone at home than their wallet. In case one lost their way, more would prefer consulting Google maps for directions than asking other people around.
While it is true that the advancement of technology has led to many conveniences in our world, it has also brought other issues to us. Smartphones have become the new rendition of social status among people of different peers. There is pressure to own the newest release and have all the best applications that money can buy. Big tech companies and mobile phone operators see this as a big opportunity to exploit their resources and fight for the biggest share in the market.
What do you look for in a smartphone? A good camera, the processor, more RAM, or a long-lasting battery? There’s one thing that often goes – the display. Nobody seems to care about what a phone’s display is as long as it looks good. We stare into it all day and night and somehow we still don’t care.
The main way we interact with our smartphones is through its display. There are different types of display technology that are chosen by manufacturers because each has its full advantages and disadvantages. You may have heard of AMOLED, Super AMOLED, IPS LCD, Super LCD, Infinity Display, Retina Display, amongst others.
Look at any major smartphone companies today and you’ll see a familiar trend year after year. The screen sizes keep getting bigger and bigger, and so does the display quality – which in turn influences the price. The recent iPhone 11 Pro starts at $1,000, while the iPhone 11 Pro Max starts at $1,099. The other counterpart Samsung Note 10 Plus start at $1,099.
While the hike in smartphone prices can be justified by the improved technology, there are other smartphone companies offering great display but at a much cheaper price.
Why Stunning Display Doesn’t have to be Expensive
A smartphone with an 18:9 aspect ratio provides a taller screen with slimmer bezels on the sides as well as top and bottom. With improved technology, such a phone offers multitasking features with a built-in split-screen mode. Larger screens also mean one will consume more content on-screen with less scrolling and Virtual Reality will also be optimized when using a great display. However, have you asked yourself why TVs have become ridiculously cheap nowadays even if the display keeps improving?
After the beginning of the flat panel display, there was a revolution of new products in the market. Back then, the display quality was more important for products to sell more than others in the market. Competition has always been the driver of developing better technologies which translate into a market advantage over competitors. Today, there is so much competition and the only relevance that display has over other factors is in the smart-watch industry which has recently become even more popular.
In the last decade, the dominating LCD technology has improved to the point where improvements in viewing performance have become more and more marginal from one generation to the next. If you compare the difference between (STN versus TFT LCD) in comparison with (QD LCD versus LED LCD), there is some noticeable performance increase. However, the performance difference is significantly getting smaller and smaller to notice.
It has now reached a point where AMOLED cannot break into certain markets as it cannot charge high premiums when penetrating new markets. Devices, where the display factor is a small percentage of the bill of materials, do better when they target AMOLED compared to those where they aren’t. That is why cheaper smartphones have the same display quality as the top-tier expensive phones.
According to Displaymate, the Just Noticeable Color Difference (JNCD) measurement between the latest Samsung and Apple flagships has negligible values. Meaning, a naked human eye cannot tell the difference.
Demand for Better Display Is Dying
The quality of a device nowadays does not depend on the quality of the display. Consumers are more interested in what they can do with the device and not how brightly colorful the image is. For smartphone companies, once you appear good enough for the consumer, being better is more of a functional exercise than a way to gain market share. At this point, the only focus on display will be based on power savings and daylight readability.
Device Functionality Is More Important
The functionality of the device is now more important than anything else. How fast a device can upload or download images and videos while on social media is better than any bright display. Furthermore, the average display quality today is considered pleasant for most high volume applications.
For instance, how a smartwatch is able to monitor the user’s heart rate is of much importance than its AMOLED display.