You can choose between a great camera or outstanding battery life, but not both.
Earlier this year, ASUS turned the tables on Xiaomi with the ZenFone Max Pro M1, a budget phone with a huge battery and enticing hardware that went toe-to-toe with the Redmi Note 5 Pro and came out ahead in a few areas. ASUS not only managed to undercut the Redmi Note 5 Pro but was also able to make enough units available to meet the deamnd for the M1, which Xiaomi still struggles with today.
ASUS has managed to outclass Xiaomi in the budget segment, and that’s no easy feat.
ASUS enjoyed moderate success with earlier models in the ZenFone series in India, but subsequent launches haven’t fared so well. A lot had to do with the manufacturer’s lackadaisical attitude with updates, and that’s an area the brand is looking to fix with its latest device, the ZenFone Max Pro M1.
ASUS is taking the fight to Xiaomi with its latest budget phone.
Over the course of the last three years, Xiaomi went from a relatively unknown Chinese brand to India’s largest smartphone manufacturer. It did so by introducing budget phones that offered great value for money, and eliminating common pain points. For instance, one of the areas Xiaomi focused on last year was battery life — it started rolling out phones with larger batteries and offering optimizations within MIUI to eke out the maximum battery life.
ASUS’ latest phone offers the same hardware as the Redmi Note 5 Pro, but you get a larger battery and pure Android.
Xiaomi has consolidated its position in the Indian handset segment over the course of the last 12 months by rolling out a wave of budget phones that offered great value for money. The Redmi Note 5 Pro, for instance, is the first device in the world to be powered by the Snapdragon 636, and the 4000mAh battery easily delivers two days’ of use between charges.