The iPhone 12’s most exciting new feature might have already leaked
Last week, Apple afternoon reported fiscal fourth-quarter earnings of $3.03 per share, handily beating the Street’s consensus on the back of record revenue totaling $64 billion. Anytime Apple has recorded a big beat like that in the past, we all knew that it could be attributed almost entirely to strong iPhone sales — but that’s not the case anymore. Top smartphone markets around the world are saturated and flagship devices are more expensive than ever, so people are keeping them longer than they have in the past. As a result, Apple recently adjusted its strategy to focus more on services and wearables. Considering Apple’s top smartphone rival Samsung just reported September-quarter profit that plummeted a whopping 56% on year, it’s fairly safe to say that Apple made the right decision by branching out.
There’s really no question that adjusting its strategy to rely less on iPhone sales was the proper move, but there’s also no question that the iPhone is still Apple’s most popular and most talked-about product. We all know that there’s simply nothing else in the consumer electronics industry that generates buzz like the iPhone. And considering next year’s new iPhone 12 lineup is shaping up to be Apple’s biggest update since the company released the overhauled iPhone X in 2017, it’s no mystery why the iPhone 12 is already generating so much buzz despite being nearly a year away from launching.