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This new Alexa feature is so much cooler than we thought it would be

This new Alexa feature is so much cooler than we thought it would be

The voice of digital assistants has come a long way from the cold lifelessness manifested in the HAL 9000’s infamous apology to Dave, the one in which the AI said: “I can’t let you do that.”

For several years now, the tech giants behind digital assistants like Alexa, Siri, and Cortana have toiled away at refining the respective personalities of those assistants — hiring writers who can imbue them with jokes, witticisms and other quirks that make a user feel like they’re talking to an actual living thing. With a personality, even. Amazon, meanwhile, is pushing things even farther by now programming Alexa to respond with a range of human-like emotions, with the expressiveness including demonstrable excitement, disappointment and more.